Municipality of Piraeus WEB, GRAPHICS, PRINT

Municipality of Piraeus

Piraeus is not just a port city. It is a multifaceted, vibrant, cosmopolitan city with rich heritage and culture, with neighborhoods and suburbs that form a mosaic of enchanting contrasts and infinite gastronomic and entertainment destinations.

Starting from a minimalist approach, we crafted a visual concept that could be applied to every campaign activity, giving a modern and fresh look & feel while maintaining the Christmas spirit. The campaign logo was created from scratch along with the whole campaign visual identity.

We also designed the Christmas festivities program & booklet, as well as the Santa Run campaign with its own customized graphics for marketing activations. Finally, we brought the campaign to the streets of Piraeus through eye-catching outdoor materials (posters, banners, bus ads), so dressing up the city in festive vibes.