Municipality of Piraeus


We were asked by the Municipality of Piraeus to conceptualize and design their Xmas 2019-2020 Celebrations Campaign and its various activations.


Starting from an all-new minimalistic approach, we crafted a visual concept that could be applied to every campaign activation, giving them a more contemporary and fresher look, while maintaining its Christmas spirit.
The campaign logo was created from scratch, along with the whole campaign visual ID. We also designed the festivities program & booklet, as well as the Santa Run campaign, complete with its own customized graphics and activations.
Finally, we took the campaign to the streets of Piraeus, creating captivating outdoor materials (posters, banners, bus ads) that build awareness around the events while dressing up the city in Christmas vibes.