Piraeus is a port-city with a fascinating and ancient history, vibrant, with sights worth seeing. A city that grew and gained power, becoming an important commercial, cultural and industrial center throughout the centuries. Starting from an all-new minimalistic approach, we crafted a visual concept that could be applied to every campaign activation, giving them a more contemporary and fresher look, while maintaining its Christmas spirit. The campaign logo was created from scratch, along with the whole campaign visual ID. We also designed the festivities program & booklet, as well as the Santa Run campaign, complete with its own customized graphics and activations. Finally, we took the campaign to the streets of Piraeus, creating captivating outdoor materials (posters, banners, bus ads) that build awareness around the events while dressing up the city in Christmas vibes.