FORMAT GRAPHICS, VIDEO
The concept behind the logo, main element of the corporate identity, is a star formed by the first two letters of SYRIZA, “S” and “Y” which are colored in three different shades of red. The star was chosen as it represents an eternal guide, the compass that helps us find our way. Regarding the corporate identity, we chose a color palette consisting of four colors, red, green, purple and yellow. The idea was to connect 4 universal values with each one of these colors: Democracy is represented by the red color, Justice by yellow, Equality by purple and Solidarity by green.
The new identity made its deput through a 5-minute video presented by SYRIZA’ s president Alexis Tsipras. The graphics that we designed especially for the video are dominated by the star and its projections on the axes created by its 5 peaks through the structure and deconstruction of the star.
Utilizing the concept of the star and its peaks and using simple and clean elements, we have designed some of SYRIZA’s recent campaigns (Public Health Reform Programme and “Become a member” in 2021).