FORMAT GRAPHICS, VIDEO
In 2020 we were asked to redesign the new visual identity of the SYRIZA PROGRESSIVE ALLIANCE alongside with the launch campaign.
The concept behind the logo, main element of the new brand identity, is a star formed by the first two letters of SYRIZA, “S” and “Y” which are colored in three different shades of red. The star was chosen as symbol as represents an eternal guide, the compass that help us find our way. Regarding the corporate identity, we decided on a color palette consisting of four colors, red, green, purple and yellow. The idea was to connect universal values with each one of these colors: Democracy is represented by the red color, Justice by Yellow, Equality by Purple and Solidarity by Green.
The new brand identity made its deput through a 5-minute video presented by SYRIZA’ s president. The graphics that we have designed especially for the video are dominated by the star and its projections on the axes created by its 5 peaks. The visual representation of the spot uses the structure and deconstruction of the star to communicate the messages, that each time need to be communicated.
Utilizing the concept of the star and its peaks and using simple and clean elements, we have designed the party’s recent campaigns (Public Health Reform Programme and “Become a member”).