Everest coffee cup

It’s not just a cup. Every brand is remembered by its details.

Changing your look can change your whole trajectory. Hairdressers know it. We know it too.

Branding is never just about making something look good. It’s about strategy, recognition and paying attention to every little detail — especially the ones people interact with every single day.

For Everest, that detail was the cup.

We were happy to collaborate with the brand on the redesign of its iconic cup, giving a familiar everyday object a fresh visual identity while keeping the essence of a brand people have known for years.

Because sometimes, a new look is more than it seems.

It’s a new chapter.