PROJECT BRANDING / WEBSITE / PACKAGING
FORMAT GRAPHICS, WEB
Alexandros Tzorvas is a Greek former footballer who had a successful career as goalkeeper in Greece and abroad. He hung up his gloves in 2016 and in 2017 he got involved in primary sector establishing Tzorvas Estate (Ktima Tzorva). Located in Laconia (Municipality of Monemvasia), Ktima Tzorva produces extra virgin olive oil and table olives of high quality along with varieties of red and white wine.
We have accompanied Alexandros in his exciting venture by developing the brand identity and the website for Ktima Tzorva, as well as packaging and label design (olive oil and wine). Alexandros started literally from scratch his involvement with the agriculture, a fact that proved to be a great advantage as it led him to create products with his own cultural identity and insight and his own brand name. Having that in mind, we crafted a simple yet elegant brand identity which sparks the unlimited potential of Tzorvas Estate.
Specifically for the packaging and label design, we chose a touch of gold on the black surface which highlights the quality characteristics of the olive oil named CHRYSOUN (“gold” in ancient greek) as well as the wine which is produced with the same diligence, dedication and care.