Thessaliko IEK is an educational institute based in multiple cities in the North Greece. THESSALIKO IEK GIATSOS is a Private Institute of Vocational Training that covers a wide geographical area with facilities based in the cities of Volos, Larissa, Ioannina and Trikala.
We were asked to redesign the corporate identity and their website and create TV spots for the years 2016-2017 and 2017-2018. We thought to give a more modern design with bright colors to make it appealing for young people.
A fresh, dynamic and easy to use website using the two main colors of the logo. In both cases, our thoughts were based on a design with intense colors and attractive content for young people. We redesigned the corporate identity based on the slogan of the institute. We designed a dynamic website focusing on the colors of the institute’s logo. The design was simple and modern, allowing easy navigation to the visitor who has any information he needs.
We were asked to create TV spots for the years 2016-2017 and 2017-2018.
In both cases, we tried to make modern and creative videos, by using the colours of the IEK as basic colours. For the year 2016-2017, we suggested that the spot should contain enough photos and videos from the inside of the school. For the year 2017-2018 we wanted to create an even youthful spot and for this we only used graphics with simple and soft lines and colours.