ORAMA-Group mainly focuses on business development, helping Small and Medium-sized Enterprises and start-ups build their brand. It’s also the owner and administrator of a sharing economy multi-platform, where individuals and businesses can find really helpful tools and services and the promotion they need, by sharing with each other.
We were asked to create a corporate spot for the group and the help it provides to businesses. We used the logo of the company and we gave it a sense of movement and its own character. First we split the logo into 2 parts. In the Company that is trying to evolve and the Group which is there to overcome the obstacles and offer immediate solutions. At the end of the spot Customer and Group shake hands creating the Group’s logo.