Mazi gia ton Volo graphics & website

MAZI GIA TON VOLO

PROJECT
MAZI GIA TON VOLO / VOLOS MAYORAL CAMPAIGN
YEAR 2019
FORMAT GRAPHICS
Iasonas Apostolakis was one of the candidates for the 2019 Volos Mayoral Election, representing the political party “Mazi gia ton Volo”. We designed the complete corporate identity for the campaign, including the redesign of the logo, while we also built the candidate’s integrated social media strategy. The idea behind the two human figures that form the logo, was to present the core ideology of the party’s campaign, which was the cooperation between them and the people of Volos and the participation of both sides in a joined team, in order to rebuild together the city’s values. Thus, and the slogan “Χρωματίζουμε την Πόλη” (“Coloring our city”), which highlights the candidate’s plans to cast away the shadow that has fallen over the city during the past years. We then created two poster campaigns, one centered around the citizens and one around the candidate. The social media campaign was separated into three audience categories and was focused on the city’s main issues and the ideological standpoint of the party. At the same time, it introduced the candidate to the people, got them to know him better and provided them a platform where they could find answers to all of their questions about his strategy
and his vision for the City of Volos.